Lesson 6: Make your positioning memorable

If you describe yourself only by your job title, you compete with everyone who holds the same one. Shamane Tan shows how your past experience, even the parts that seem unrelated, can make your voice distinct. She traces her own path from computer engineering to tech recruitment to building a community of hundreds of C-level leaders, and how she distilled it into one clear message.

You will see how a single focused line, such as helping founders and leadership teams find their highest leverage move, becomes the thread through your headline, posts, comments and talks. Shamane also gives you a simple test: if a colleague can repeat your positioning when you are not in the room, it is clear enough to travel through referrals.

Reflection Activity / Action Item: Ask one colleague or client to finish this sentence: “You should speak to me about…” Compare their answer with your own statement and refine your sentence based on the gap.