Lesson 2.4: Your Content Pillars

Posting on LinkedIn without a clear structure often leads to inconsistent messaging and wasted effort. In this lesson, you will learn how to set up core content pillars that act as the foundation for your personal brand, making content creation manageable and aligned with your long-term goals.

This session covers how to select three to four primary topics that reinforce your signature expertise while incorporating personal elements that make your brand relatable. You will also explore how consistent pillar-based posting helps the LinkedIn algorithm recognize your topical authority and apply a simple four-question test to evaluate any potential topic.

What You Will Learn:

• Pillar-Based Planning: Select core content themes and sub-pillars that support your main brand positioning.
• The Human Element: Integrate personal details, values, or interests to build memorable connections with your audience.
• The Four-Pillar Test: Filter post ideas against audience interest, talking frequency, brand alignment, and desired reputation.

Reflection Activity: Identify three core topics related to your expertise, plus one personal theme that makes your brand distinct. Run each theme through the Four-Pillar Test to ensure it aligns with your audience’s interests and your overall positioning statement.