Lesson 20: Publish with the Stop, Stay, Act test

Before he publishes, Tianyu asks three questions. Does it stop people scrolling? Does it give them a reason to stay for another 30 seconds? Does it prompt a useful action, such as a message, a click or a sign-up? He cautions against grabbing attention only to ask for a comment in exchange for a freebie.

The middle question matters most, because content that rewards attention is what builds trust in your brand. Using his own post data, Tianyu shows why focusing on one topic first lets the algorithm learn what you stand for before you add one or two more. He closes where the course began: write or dictate your own thinking, then let AI help you refine it.

Reflection Activity / Action Item: Take one draft post and answer three questions in writing. What stops the scroll? What makes someone stay? What action should follow? Revise the draft wherever an answer is weak.